conceit
noun(con-ceit)
feelings of excessive pride
Synonyms: amour propre, self-love, 
vanity, 
 conceit
noun(con-ceit)
the trait of being unduly vain and conceited; false pride
conceit
noun(con-ceit)
an artistic device or effect
Examples:
The architect's brilliant conceit was to build the house around the tree. 
conceit
noun(con-ceit)
an elaborate poetic image or a far-fetched comparison of very dissimilar things
conceit
noun(con-ceit)
a witty or ingenious turn of phrase
Examples:
He could always come up with some inspired off-the-wall conceit.